These were the things that happened in 2021 that we can’t stop talking about:
133 organisations and companies now have a Trace account
We are now active in 15 countries, including Honduras, Ethiopia, Sierra Leone, Uganda, Indonesia, South Africa and Kenya
Where we are making 25 commodities more fair, including cocoa, coffee, nutmeg, vanilla, tea and citrus
“Big commodity markets like those for coffee and cocoa […] actually kill the connection between producer and consumer. Without this connection, it’s harder to feel empathy when that’s needed to solve the issues within food chains. Shorter and less complex chains are key to fostering long-term sustainable relationships.” – Paul Schoenmakers, Head of Impact at Tony’s Chocolonely, during our Living Wage & Income Lab
Because we want to ensure that all farmers can connect to Trace, even when Internet coverage or mobile phone use is scarce, we developed
Fairfood Farmer Cards. Thanks to these brand new NFC cards, one scan is all a farmer needs to register any transaction on the blockchain – and make money while doing it…
Yes, money, you read that right. Indonesian farmers are now receiving a so-called
Data Premium for sharing their data, effectively collaborating with companies in sharing the story behind their products with consumers.
new traceability pilots kicked off in 2021, in Honduras, Sierra Leone and Uganda, with our partners from the RECLAIM Sustainability! programme. With these new projects in place, Fairfood is now premiering traceable cocoa!