Sparking digital rural development
As new global challenges arise, companies operating on an international scale are asked to show that they are not contributing to their worsening – think pandemics, social inequalities, resource depletion and climate change. Technology, thus, becomes an ally in providing essential data for companies to demonstrate compliance in a transparent manner.
Yet, innovations may pose new obstacles for rural populations in the realm of digital exclusion. That’s why, at Fairfood, we envision a future where all stakeholders benefit from digitised value chains. We therefore put the farmer at the centre of all data processes – as data providers, as implementers of these technologies, and ultimately as beneficiaries of the value this adds to the final product.