What’s traceability got to do with it?
Fairfood encourages agri-food companies to restructure the distribution of value within their supply chains in a more equitable way. The first step is to map out the supply chain and gain insight into the actors involved and the extent of insufficient pay – which we achieve through traceability.
It is important to note that these efforts benefit all stakeholders. While a fairer distribution ensures that farmers are earning a decent living, it also helps companies future-proof their practices in face of shifting consumer demands and due diligence regulations.
Want to know more? Read our latest report on fair value distribution, and learn how transparency and traceability help enhance the farmer’s position within supply chains.Read the report Learn about Trace
Enhancing the farmer’s position within the chain goes hand in hand with making sure power is distributed in a way that allows for all actors to have an equal say in how the supply chain is governed. This can only be achieved through a deep look into the chain. Only then can partners have an equal voice to discuss where equity needs to be improved.