Traceability as an enabler of transparency
At Fairfood, we understand that to reach full transparency in the agri-food sector, we need a widespread change in attitude. A change of mentality in a corporate industry where short-term profits have overshadowed the importance of fairness, honesty, and long-term sustainability.
We support companies in telling a transparent story about their products and the impact they have on people and planet. This support is built on three main pillars: 1. Mapping supply chains to determine the provenance of products and the existence of any human rights or sustainability issues, 2. Tracing products from farmer to consumer to learn about value distribution, and 3. Sharing newly gained knowledge transparently with customers and/or consumers.