Towards 100% fair food
We have work to do: too many of the people producing our food, live a life in poverty. Sustainable food starts with a decent income for farmers, fishermen and factory workers. Only if they can provide for themselves and their family, they can think about the future of this world. That is what Fairfood is working on.About us
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Who are the people behind your products? How are they doing? Trace helps companies answer these questions while they trace their products all the way back to the farmer. Did someone say storytelling? Yes, that too! On an interactive page, consumers are allowed to dig through the history of the product.
Is a living income for the farmers and workers in your supply chain on your priority list? With step-by-step guidance, tools, best practices and potential partners, ALIGN supports companies on their journey to realise living wages and income in their supply chains. A journey to true impact!
Stories that were told
Trabocca: In pursuit of poverty free coffee
On their journey to poverty-free coffee, Trabocca saw the importance of transparency and traceability, and employed our new platform, Trace, as a tool to answer the question whether coffee farmers are earning a living income.
“With Trace, we are forced to do more digging. This presents us with realities that need fixing, and allows us to look for solutions. I see this as a part of a larger scheme. It’s a foundation to start building a more sustainable future.”
In this 5-year programme, Fairfood and partners work on genuine sustainability, that enables the people who produce our food to earn a living income and have a voice in the decision-making process. This page tells the story of the work we are doing.
“Nowadays everybody wants to develop something with blockchain, which in the end comes down to simply… traceability. Working with Fairfood, we experienced connection, which is something different.”