A coconut’s journey
In 2017, Fairfood became one of the first parties worldwide to sell a food product that had been logged on blockchain from tree to plate: 1,000 Indonesian coconuts. A pilot project to encourage large coconut players to explore their own chains.
"By scanning the note you can see where it came from and what exactly was paid to whom. This way we prevent abuse and you can see that the farmers have received a fair living income!"