What is Trace
Where do your products come from? Who are your producers and in what conditions do they work?
A fair and more sustainable food chain starts with creating transparency. By making all partners in the chain visible, it becomes clear where problems may persist, ultimately giving farmers and food workers a better position in the process. Economic progress is important as it will enable them to exit poverty and enjoy better standards of living.
That is why we have built Trace, an easy-to-use SaaS blockchain-based platform that allows businesses to make their supply chain transparent and trace their products from farm-to-fork, while sharing the product story with their customers.
Thanks to the blockchain technology, data can’t be changed or deleted once it’s on the system. Although there’s no guarantee that all the information in the blockchain is correct, the approach does make it very hard for anyone to hack or falsify data. Blockchain therefore makes a small but vital contribution to product traceability. It enables all transactions in a supply chain to be recorded and delivers a more transparent picture of the supply process.
Telling your story
Every food product traced with Trace automatically generates an interface that displays your supply chain. This allows you to share the story of your product and the farmers behind it with the last person in the chain, the consumer. Storytelling made easy!Check out the interface
The group of farmers that participated in our first project consisted of
small-scale producers in Guji, Ethiopia
What is the added value of blockchain?
The ingredients of our food travel thousands of miles until they end up on our plate. The chains are long and complicated and therefore not always equally insightful. Blockchain technology can provide transparency and ensure that captured data can be more customized and remains in the hands of the user. This makes blockchain a fair platform where data can be exchanged, even within competitive value chains. It creates an open food supply chain, from farmer to consumer. Both farmers and consumers will have access to important information.
The farmer will have a view on further processing of his/her product, such as the quality label which is awarded at a later stage. In addition, the nutmeg farmer confirms, for example, that he has received a certain price for a certain quantity and type of quality. The consumer can see exactly where the product comes from, but also whether sustainability and quality promises are being fulfilled. The advantage is that sustainability and quality requirements on the blockchain can be guaranteed.
Do the farmers require internet access for using the Trace platform?
No, farmers do not necessarily require an internet connection or a smartphone to access the platform. They can interact with the system via basic mobile phone using SMS service. Producers can also designate a proxy (co-operatives, CSO’s etc.) to make use of the platform on their behalf.