Pure Africa: Towards a new fair coffee epoch
As a member of the fair coffee revolution, Pure Africa aims to make their chains transparent to be safe in the belief that no farmers have been exploited in the growing of their coffee beans. Searching for ways to improve their supply chain, Pure Africa looks to blockchain as a way to bark up the right tree, and that’s when Trace came into the picture: In the summer of 2022 two traceable batches of Rwandan coffee will find its way into Dutch supermarkets!
Who is Pure-Africa?
Pure-Africa is a micro financing organisation. They invest €1 per kilogram sold into micro loans to African farmers. These loans are used to purchase land or fertiliser. Besides providing micro loans, they are also investing in improving prices for coffee farmers. Their coffee originates from Eastern Africa; Ethiopia, Burundi and Rwanda.